The Best Social Media Strategies for San Diego Real Estate Agents

For San Diego real estate agents, social media is a great way to build relationships and attract clients and partners who not only care about results but also the value of working with local experts. Here’s how you can use social media professionally and authentically to grow your business, expand your network, and help clients reach their real estate goals.

Why Social Media Matters

Marketing real estate on social media allows you to do what you do best: connect with people. Real estate social media marketing is about more than just listing postings—it’s about building trust, educating your audience, and giving a behind-the-scenes look at what it’s like to work with you. In a city like San Diego, where every neighborhood has its own personality, social media also gives you the chance to highlight the unique lifestyle each community offers.

Because buyers and sellers are often looking for both a trustworthy partner and a knowledgeable guide who knows the ins and outs of the area, showing up authentically and consistently on social platforms could make all the difference.

The Best Platforms for San Diego Real Estate Marketing

The most effective platforms for real estate agents in Southern California include:

• LinkedIn: LinkedIn is one of the best platforms for building connections with vendors, referral partners, and other professionals in your industry.
• Instagram: Because this is such a visual outlet, it’s great for showcasing listings, neighborhoods, and the personal touches you add to home transformations.
• Facebook: If you’re looking to increase community engagement, spotlight testimonials, build long-term relationships, or share open house events, Facebook is one of the best platforms.
• TikTok: Focusing on a younger demographic? Then TikTok can’t be missed, as it’s perfect for sharing fun, educational, and behind-the-scenes content.

A word of advice? Don’t try to be everywhere at once. Define who your ideal audience is and what you’re trying to accomplish. Then, focus on one or two platforms that help you reach your clients and achieve your goals.

Critical Social Media Strategies for Agents

1. Prioritize Reputation Over Reach

While it can be tempting to chase followers and likes, what really matters is how your content reflects the value you add to working relationships and your professionalism. Stay true to your brand and goals—let everything else grow organically.

2. Focus on Storytelling

Sure, people want to see houses, but that’s not what sells them. They want to know what it’s like to live in them. Sharing the stories and highlights of your listings can help people form connections to them. Local stories make your feed more memorable, and when someone is ready to buy or sell, you could be the first name that comes to mind.

3. Be Authentic

Because clients want to work with someone they can trust, it’s important to show your personality. Share real moments, like staging prep with help from Compass Concierge, or even the joy of handing over keys. An honest voice resonates more deeply than perfection does.

4. Optimize Your Profile

Ensure your social media bios are professional and up-to-date, and clearly communicate who you are and the areas you serve. Include a professional image and link to your website, and consider specific calls to action, such as “Get a free home prep consultation.”

5. Create (And Stick To) a Posting Schedule

How can you help instill trust and confidence in your services? Consistency. Create a content calendar with a mix of posts, including San Diego real estate market trends, tips for clients, and personal insights. Scheduling tools can help you plan ahead, ensuring your online presence reflects the same reliability clients will experience when working with you.

Expand Your Reach—Starting With The Selby Team

We’re always looking for opportunities to connect with other real estate professionals. Let’s connect to swap more social media strategies and explore additional ways to educate and support your clients. Reach out to us today!